The agencies won the contract in a competitive tender to jointly market the global broadcast rights, excluding the UK, for this year's World Club 7s. The deal is for an initial one-year period, with the 2014 tournament taking place at Twickenham on August 16 & 17, with an option to extend longer term.
Launched in 2013, the World Club 7s was a television hit around the world, being screened in 117 territories. And this year the global reach of this crucial 7s tournament will grow under the stewardship of RDA Television and IEC in Sports.
"We know from the 2013 tournament that the event has significant global appeal so we are delighted to be partnering with RDA and IEC on the roll out of the 2014 World Club 7s," said Dominic Hayes the Commercial Director at Premiership Rugby.
"Partnering with a world-renowned media agency such as IEC in Sports will help build on last year's success, the rugby at Twickenham last August was superb and we expect this year's event to be even better."
Premiership Rugby has already confirmed four of the 12 teams in this year's World Club 7s, with Auckland, NSW Waratahs, the Blue Bulls and Buenos Aires definitely taking their place at Twickenham Stadium on 16 & 17 August. They will be joined by teams from Aviva Premiership Rugby, USA and the southern hemisphere.
BT Sport is host broadcaster and will be producing around 10 hours of live coverage from the World Club 7's.
''We believe that broadcasters, rugby and sports fans will appreciate the best of Super Rugby, USA, Latin American and Premiership Rugby clubs showcasing their 7s prowess'' said Richard Dennis, Managing Director of RDA Television. "World Club 7s is a prestigious brand and great tournament, and with IEC in Sports, we aim to significantly expand its distribution."
IEC will manage the global satellite and fiber distribution and deliver broadcaster servicing through the Lagardère Unlimited Production Hub facilities in Stockholm.